The Beatles White Album and the Launch of Apple

This November marks the 50th anniversary of the Beatles White Album. In recognition of this important event in music history, acclaimed Beatles author/historian Bruce Spizer is publishing his tenth book on the Beatles. The book covers the early days of the Beatles own company, Apple Corps, through company’s first four singles, including the Beatles two-sided smash “Hey Jude” b/w “Revolution” and Mary Hopkin’s nostalgic classic “Those Were The Days,” through the triumphant release of the group’s massive double-disc LP simply titled “The BEATLES,” which would soon be known as “The White Album” due to its pure white cover.

Bruce’s book, complete with 150 color and original black and white photos, covers how it all began and unfolded. From the opening New York media blitz to the classic Apple press kit containing its first four singles. From the rehearsals at George’s Esher bungalow to the recording sessions at Abbey Road and Trident Studios. From reviews to chart action to sales in America, the U.K. and Canada. From Beatles authors to fan recollections. From the Vietnam War to Apollo 8 circling the moon on Christmas Eve. It was 1968 and the Beatles debut releases provided the perfect soundtrack. “Hey Jude, don’t make it bad/Take a sad song and make it better.” “You say you want a revolution/Well, you know, we all want to change the world.”

Digital $20
Hardcover $30
Collector’s Edition $100 (includes Free Digital Edition)

SPECIAL OFFER: Save $10 when you order both the Standard Hardcover Edition and the Digital Edition. Just add both items to your cart – Discount will be applied there.


2nd edition, 2018

Please note that the first print run of The White Album standard edition has sold out. Those ordering the standard edition of the book shall receive the second printing, which has all the corrections that were supposed to be in the first print run. The Collector’s Edition will still be the first edition printed.

192 pages
9″ x 9″

full color throughout
ISBN# 978-0-9832957-5-4


Table of Contents

  • We’ve got this thing called Apple… – Bruce Spizer
  • Apple’s First Four – Bruce Spizer
  • “And here’s another clue for you all…” An American Perspective of The White Album – Bruce Spizer
  • Revolution in the U.K. – Bruce Spizer
  • Le Temps Des Fleurs – Piers Hemmingsen
  • 1968: You Say You Want A Revolution – Al Sussman
  • Four Portraits
  • Fan Recollections
  • A Fan’s Notes: Fall 1968 — A Video Time Capsule – Bill King
  • Helter Skelter and the Manson Murders – Bruce Spizer
  • A Revolutionary Return to Simplicity: The White Album Packaging – Bruce Spizer
  • Obsessed with numbers – Professor Frank Daniels
  • The Esher Demos – Bruce Spizer
  • The Recording Sessions – Bruce Spizer
  • White Mono, White Stereo, White Sellers – Pascal Lambini

Collector's edition extras


Watch this video that shows how all the goodies are assembled.



Bruce’s passion does the world a service. He creates a way station for people like me who believe that what The Beatles created (in all of its musical incarnations, manifestations and associated product analysis) is an emotional connection to something more than just pop music. Bruce helps us to see into frameworks of creative, cultural and stylistic importance that wouldn’t be mined were it not for his passion.  It is all so endlessly fascinating to me and this book is so necessary because the damn album is that important!—John French

I’ve just scrolled through the pdf of the book, and then again backwards. It looks beautiful, interesting and useful, which does not, of course, surprise me at all. Looking forward to really digging into it.–Allan Kozinn

I had a vision of what the book would be like…and that vision was pretty impressive. But you (and all of your contributors from Tom Frangione…love that photo!) to Billy Joel to Mark Lewisohn (another priceless photo!) to Mark Lapidos and the story about his brother…you all exceeded any expectation I had. This book is priceless. It is absolutely beautiful. You should be So. Very. Proud. Wow.–Jude Southerland Kessler

Comments & Recollections

We welcome you to leave your comments and memories about The Beatles, or a specific Beatles album.

  1. Chris E. Fonvielle Jr.

    Looking forward to another definitive publication on The Beatles by a first rate researcher and writer.

  2. Jim Ringo Martin

    Hi Bruce. Miss seeing you at Beatles Festivals. The first memory I have of the White album is my 3 older brothers and I taking a real to reel tape player and listening to Revolution #9 backwards. As a 12 year old, it messed up my mind and I lost sleep over it. Also, I tried listening to it played on a phonograph in the dark. I couldn’t get through it all. PEACE AND LOVE

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