I will never forget the magic I felt when I removed my copy of Hey Jude from its black “The Beatles on Apple” sleeve for the first time.

On August 22, 1968, Apple Records’ Los Angeles office mailed press kits containing the label’s first four releases. Relive the excitement felt by DJs receiving “Hey Jude” and Mary Hopkin’s “Those Were The Days” along with photos and notes on each recording artist.