[NEW BOOK] Announcing: The Beatles White Album and the Launch of Apple



If you liked Bruce’s Sgt. Pepper book you will love his next book in his album series.

With contributions by Bruce, Bill King, Al Sussman, Frank Daniels, Piers Hemmingsen and others.

The 9″ x 9″ hardcover book will have tons of images, all in glorious color or original black and white. The book will be available in both a standard edition and a limited edition, which will come with an O-case, poster, bookmark and free link for the eBook edition.

Pricing and ordering information will be announced shortly. Watch this space!


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  • I bought The Beatles the day it came out at Variety Records in The Mall in Louisville, KY. One of the owners, Jim, was unpacking them himself. He saw me coming and handed me #0618157 straight out of the box. I love the White Album. It’s full of sounds. It feels like an entire world’s of them. I listened to the same copy of the album for years both over headphones and turned up loud in my room, sometimes both at once. To this day, my favorite memory is that when I played the whole album loud, I’d think the phone was ringing. So, I’d answer. There was never anyone there. Eventually I realized it was the White Album “calling.”

  • After our world was transformed with Sgt. Pepper, and the Beatles went to India, we eagerly anticipated what the next Beatles surprise would be. I remember going to the retail store, Caldor’s that November, and seeing the new Beatles album “The Beatles” more commonly known as “The White Album” sitting alongside the new Rolling Stones album “Beggar’s Banquet.” I remember being shocked at the cost of the double album with 30 new tunes, but this was the Beatles and sure to be worth it. I was shocked at the plain white cover with the embossed Beatles written on the cover. Expecting something more ornate, it deepened the mystery. The local radio stations were having contests playing a set of two tracks from the album and asking fans to vote for their favorite. “Back in The USSR” and “Obladi, Oblada” were consistent winners. The wonder of the album was the versatility of the musical styles the band was presenting, I remember hiding the poster included with the album from my parents because of the embarrassment of the nude photos. I also remember not wanting to listen to Revolution #9 in the dark. This album identified another Beatles skill, the genius of song sequencing. Even though this was supposedly a tension laden album, it is one of my favorites from the Beatles gem-stocked catalog

  • I first encountered the White Album in late ’77 or early ’78 when I was 10 and my father bought a car with a tape deck. My stepmother bought it on cassette and we listened to it on drives around Los Angeles. I was already familiar with Abbey Road (favorite track at 10: Octopus’s Garden) and gravitated towards the more whimsical tracks like Rocky Raccoon and Why Don’t We Do It In The Road. I probably would have played side two on continuous repeat, given the choice. Dad would turn down Revolution #9, so that conversation could continue, but he never turned it off. Ten years later, I was sharing an apartment with a serious Beatles freak and we bought copies of the CD on the first day of its release. I recall my booklet had a number in the low 3-digits and Mark’s was much higher. I was a prick about this stuff and didn’t trade with him.

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