The Beatles White Album and the Launch of Apple

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Digital $20
Hardcover $30
Collector’s Edition $100




This November marks the 50th anniversary of the Beatles White Album. In recognition of this important event in music history, acclaimed Beatles author/historian Bruce Spizer is publishing his tenth book on the Beatles. The book covers the early days of the Beatles own company, Apple Corps, through company’s first four singles, including the Beatles two-sided smash “Hey Jude” b/w “Revolution” and Mary Hopkin’s nostalgic classic “Those Were The Days,” through the triumphant release of the group’s massive double-disc LP simply titled “The BEATLES,” which would soon be known as “The White Album” due to its pure white cover.

Bruce’s book, complete with 150 color and original black and white photos, covers how it all began and unfolded. From the opening New York media blitz to the classic Apple press kit containing its first four singles. From the rehearsals at George’s Esher bungalow to the recording sessions at Abbey Road and Trident Studios. From reviews to chart action to sales in America, the U.K. and Canada. From Beatles authors to fan recollections. From the Vietnam War to Apollo 8 circling the moon on Christmas Eve. It was 1968 and the Beatles debut releases provided the perfect soundtrack. “Hey Jude, don’t make it bad/Take a sad song and make it better.” “You say you want a revolution/Well, you know, we all want to change the world.”

192 pages
9″ x 9″



Product Description

1st edition, 2018

full color throughout
ISBN# 978-0-9832957-5-4


Additional Information

Weight 1 lbs

Collector’s, Standard Hardcover, Digital, Clearance Hardcover

Table of Contents

  • We’ve got this thing called Apple… – Bruce Spizer
  • Apple’s First Four – Bruce Spizer
  • “And here’s another clue for you all…” An American Perspective of The White Album – Bruce Spizer
  • Revolution in the U.K. – Bruce Spizer
  • Le Temps Des Fleurs – Piers Hemmingsen
  • 1968: You Say You Want A Revolution – Al Sussman
  • Four Portraits
  • Fan Recollections
  • A Fan’s Notes: Fall 1968 — A Video Time Capsule – Bill King
  • Helter Skelter and the Manson Murders – Bruce Spizer
  • A Revolutionary Return to Simplicity: The White Album Packaging – Bruce Spizer
  • Obsessed with numbers – Professor Frank Daniels
  • The Esher Demos – Bruce Spizer
  • The Recording Sessions – Bruce Spizer
  • White Mono, White Stereo, White Sellers – Pascal Lambini

Collector's edition extras


Watch this video that shows how all the goodies are assembled.



Bruce’s passion does the world a service. He creates a way station for people like me who believe that what The Beatles created (in all of its musical incarnations, manifestations and associated product analysis) is an emotional connection to something more than just pop music. Bruce helps us to see into frameworks of creative, cultural and stylistic importance that wouldn’t be mined were it not for his passion.  It is all so endlessly fascinating to me and this book is so necessary because the damn album is that important!—John French

I’ve just scrolled through the pdf of the book, and then again backwards. It looks beautiful, interesting and useful, which does not, of course, surprise me at all. Looking forward to really digging into it.–Allan Kozinn

I had a vision of what the book would be like…and that vision was pretty impressive. But you (and all of your contributors from Tom Frangione…love that photo!) to Billy Joel to Mark Lewisohn (another priceless photo!) to Mark Lapidos and the story about his brother…you all exceeded any expectation I had. This book is priceless. It is absolutely beautiful. You should be So. Very. Proud. Wow.–Jude Southerland Kessler


  1. 5 out of 5


    Looking forward to another definitive publication on The Beatles by a first rate researcher and writer.

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